Inb295 Final Project

Jott in the Philippines A report by Jott Created by Seattle antecedent startup firm Jott A give tongue to to SMS serve well employment A user records a voice burden and a recipient Jott will transcribe that message use expression recognition into an SMS and send it to the recipient Allows for hands unaffixed texting why the Philippines carrel skirt is bulky part of intent for Filipinos Our harvest-home is a complementary product to electric cells Philippines is a huge cellular phone market Filipinos prefer SMS to calls Due to salve of use and live Jott allows a compromise between still of calls and the benefits of SMS Use of incline Language The Philippines in Brief pileus : Manila universe : 92 .6M Currency : Philippine peso 42PhP : 1US gross domestic product (2007 289B Per Capita gross domestic product 3 ,300 G DP Growth rate : 7 .3 Archipelago with terce main island groups Luzon berth of Manila Visayas Mindanao Other major cities Cebu Davao Subic verbalise The Philippine mart Extensive Cell Phone sharpness 46 .

5 of general population High penetration charge in lower socioeconomic classes Greater than 100 in peculiar(prenominal) segments Youth Segment Class A and B total land lines 12 to 1 Primarily use for SMS comp ard to calls The Philippine Market Three major cellular phone supporter providers Smart Communications , Globe Communications and temperateness cellular Intense competition between three net represent s cost War Features Pay-as-you-go market C! ash based society Pay-as-you-go prepay plans helped cell phone boom Possible solution for paradox of software system piracy Used by successful software companies Exchange ordain Trends Dollar has been declining against the Peso over the hold 2 years Special Considerations National Telecommunications way regulates communicate spectrum Little regulation on software rail on the cellular network Regulation is mostly on computing machine hardware Open attitude toward American products Prevalence of Americana in popular culture American products held in high regard Held in higher regard than Japanese or Korean products agonistic Considerations No alike(p) service exists in the Philippines Other similar services in the West Pinger Does non convert voice to text Recipient must learn to voice message Spinvox Like Jott , converts voice to text precisely available in UK Both companies are still in the startup acquaint Sociocultural Considerations Easy to adopt to juvenile t echnology Cell Phones The Internet Multiplayer Online Games Use of these technologies for genialization purposes Popularity of social networking Driver for cellphone demand Social connectivity over mesh connectivity Cell phones utilise as fashion accessory , term symbol Drives bribe of new units instead of functionality Educational Considerations incline and Filipino are primary languages Prevalence of regional languages face is used more(prenominal) than Filipino in cities far from the capital Literacy Rate : 92 .6 Universities can produce needed computer experience and computer engineering graduates Export Strategies Option 1 : right off exchange to consumers as cellphone software May non work due to piracy issues Option 2 : flat swop to consumers as subscription service Option 3 : cuckold to networks as service Networks will be the subscribers Possibility of sweep up promotional strategy with networks Jott can be a unequalled sell point of one network...If you w ant to get a full-of-the-moon essay, order it on our ! website: OrderCustomPaper.com

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