Communications

MARKETING COMMUNICATIONS 1. piano tuner DEFINITION The activity of attracting overt concern to a crossing or business, as by paid announcements by broadcast in order to bow the public to answer in a different way. 1.1 ADVANTAGES OF RADIO MARKETING 1. Most heap own a communicate in their homes and with technology it has sprain portable and people preserve listen to it with cell phones. 2. receiving set set is an active media, so it grabs the attention of the earshot audience 3. Can be laborer discombobulateed to different people at different times of day. 4. radio set is much cheaper. 5. Coming up with Radio ads argon non time consuming 1.2 DISADVANTAGES OF RADIO MARKETING 1. The fruits / run advertize are not being viewed by the listening public 2. The listening audience perception, plays a huge role as the consumer has to imagine what the product looks like 3. masses dont really pay much atten tion to the radio, so any(prenominal) advertisements may not register with the listening public. 1.3 PRODUCT stance DEFINITION Product placement is an advertising proficiency in which companies pay a fee or nominate services in exchange for a prominent boasting of their products in a charge or idiot box program as a form of advertising.

Product placement is a be method that allows a company to gain exposure and fight products to the general public in highly seeable situations. thither are three different types of emplacement: 1. ocular Placement is where a product or shit appears in a p rop in a acquire or television programme. I! ts one of the easiest way to promote a brand or product 2. Verbal Placement is where the product is specifically asked for or requests are being made for that brand or product verbally by an player in a film or television programme. 3. Hands on Placement this is where an dissimulator handles the product during the film or television programme, by the doer handling the product is gives instant attention to the...If you want to stick by a full essay, order it on our website: OrderCustomPaper.com

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