Amul India

Amul is an Indian dairy cooperative, based at Anand in the can of Gujarat, India.[2] The word Amul is derived from the Sanskrit word Amulya, meaning invaluable.[3] The co-operative is withal sometimes referred to by the unofficial backronym: Anand draw substance Limited. Formed in 1946, it is a differentiate managed by a cooperative body, the Gujarat Co-operative Milk care Federation Ltd. (GCMMF), which today is jointly owned by 3.03 primordial take out manufacturing businesss in Gujarat.[4] Amul spurred Indias White Revolution, which made the rustic the worlds largest producer of draw and take out products.[5] In the process Amul became the largest food for thought brand in India and has also ventured into markets overseas. Dr Verghese Kurien, founder-chairman of the GCMMF for more than 30 years (1973-2006), is impute with the success of Amul.[6] History The Kaira District Co-operative Milk Producers Union Ltd. was registered on celestial latitude 1, 1946 as a reception to the exploitation of marginal milk producers by alternaters or agents of the moreover existing dairy, the Polson (brand) dairy, in the down in the mouth townspeople of Anand (in Kaira District of Gujarat).[7] Milk Producers had to travel long distances to consume milk, which oftentimes went sour in summer, to Polson. The prices of buffalo and cow milk were arbitrarily determined.

Moreover, the government at that time had given monopoly rights to Polson to pull milk from Anand and leave it to Bombay city.[8][9] Angered by the unfair and artful trade practices, the farmers of Kaira approached Sar dar Vallabhbhai Patel under the leadership ! of local farmer leader Tribhuvandas K. Patel. He advised them to form a cooperative and supply milk directly to the Bombay Milk Scheme instead of Polson (who did the selfsame(prenominal) but gave them pocket-size prices).[10] He sent Morarji Desai to organise the farmers. In 1946, the milk farmers of the scene of action went on a strike which conduct to the setting up of the cooperative to collect and process milk.[9] Milk collection was also decentralized, as most...If you want to get a full essay, mark it on our website: OrderCustomPaper.com

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