Analysis Of Indian Consumer Preference Influencing Car Purchase

TABLE OF CONTENTS Sr. No.INDEXPage No. 1Executive Summary3 2Introduction4 3Overview of machine companies in India6 4Research Methodology8 5 Hypothesis 10 6Result13 7Conclusion and Recommendation14 8cecal appendage15 Survey Questionnaires15 Bibliography21 EXECUTIVE succinct Objective: The aim of the project was, to meditate and find the influencing factors of consumer when create his/her first railcar. Up to the end of nineties it was the monopoly of the Maruti Udyog Limited. Now Indian Car patience is one of the more or less(prenominal) competitive industries of the world. Hence, today the consumer has numerous choices while making a purchase. We surveyed the differentiating factors that influenced purchase of the first car. The main motive was to know what influences consumers’ decision. On the project of Consumer Preferences In Car manufacture, we surveyed 77 people with the suspensor of a questionnaire. People replied to the que stionnaire, on a rating get over from 0 to 9. On the basis of these replies we concluded that it is the availableness of Spares, Durability, upkeep Cost, Colour, Leg Space, Mileage, After Sale Service and general Looks which matters to the highest degree for a consumer. But the ratings received were very sloshed in preceding(prenominal) seven features. So, we prepared another Questionnaire for the ranking the in a higher place all seven features from 1 to 8. Also, on the basis of ratings and octette features we formulated five hypothesis and tested it through the questionnaires.

On the basis of results, we r ecommend the companies to fol belittled a co! nsumer centric currency advance and work hard on spacious cars with low victuals cost and provide a good boilersuit look. INTRODUCTION flying glance into Indian Car Industry: Since the first car rolled out on the streets of Mumbai (then Bombay) in 1898, the Automobile Industry of...If you want to get a secure essay, order it on our website: OrderCustomPaper.com

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