The Starbucks Corporation Essay -- essays research papers

1. Starbucks Corporations essay seems to be out of a storybook for Howard Schultz. Starbucks began selling whole bean coffee bean in 1971 under Jerry Baldwin, Zev Siegl, and Gordon Bowker. Business grew at a slow and quieten pace until Schulz joined the company as manager of retail gross revenue and marketing. After a visit to Milan, Italy, Schultz was inspired by a vision. He saw how important coffee was to the romantic culture of Italy. He believed that if Americans had much(prenominal) places to socialize over a cup of coffee, espresso, cappuccino, etc., that they would pay good bullion for his quality product. The owners of the Starbucks Corporation were not as excited and did not call for to operate in the restaurant business. Schultz filmed these coffee bars and began to skunk his ideas to investors. By April of 1985, his first coffee bar had unresolved and by 1987 he had bought the Starbucks name. Although the first few days of the company were less than profitable, Schultz looked at the long opportunities and never let his idea die. Within a few years sales shot up 84%. This left room for expansion. By 1995 there were almost 200 stores opened across the U.S. and Starbucks was already looking international at this point and began operations to look to Asia. Starbucks now has opened bars all over the world and is one of the most productive businesses in the world.2. The topics we have been looking at include the external environments of businesses and decision making on what a company is to do in the...