Premier Hand Car Wash Analysis

premier(a) hand gondola break AnalysisBy researching and studying wholly these factors it fag end be shown to specific groups or individuals that explicate of facts that relate to the organisation or are willing to gain knowledge from for future success or studies.BackgroundPremier Hand Car t champion smooth is located on Level 1 entrance of Bathurst Street Liverpool Westfields shopping centre. The corporation employees for six (6) workers and the owner himself and has currently been running the business for over machinedinal (5) years. Premier Hand Car gargle has no true competitors that are trying to offer the same quality and swear out, most are try to vie on pricing al whiz. Premier Hand Car washout main responsibility is to provide a high quality receipts, also besides swear out provide immense node service.MissionThe mission of Premier Hand Car Wash is to provide top quality rinse offing and detailing service for all vehicle owners in the western suburbs ar ound Liverpool. The business will strive on keeping works satisfied in order to arrest a high level quality of ashening at all times and leave customers blissfulDevelop marketing strategiesSWOT analysis on Premier Hand Car WashStrengthsLocation.Variety of dishs.Customer demand.WeaknessPricing.Capacity (limited to certain amount of cars due to it being a car common land and not enough room.)Rain.Winter.OpportunitiesLearn from other service and adjust and accept change to the organisation.Place a suggestion box for further ideas from customers on what they would equivalent from services.Look for sponsors to assist the company with sprays and other clean utensils.ThreatsLocal Competitors.Self clean carwashes.Automatic carwash.Market SegmentsThe strategy intaked by Premier Hand Car Wash is to attract as many repeated customers as possible because it is easy to retain them but hard to build new ones, in particular during the winter seasons. The location that the car wash is get u p is perfect for all types of customers that are passing game shopping for several hours and want to leave their car with our company to be cleaned and also be waiting for your arrival.Premier Hand Car Wash doesnt just posterior one specific age group they target customers by the type of vehicle that they own. Premier Hand Car Wash believes that the type of car you have tells you a great deal about the service youre willing to purchase and to what standard/detail it requires.The following will explain customer profilesNew car owner These customers are most likely to use a basic wash service these customers bring their vehicle for a wash or detailing on a regular basis. The goal/ start out with this customer is to keep their car looking as good as it did when it was purchased from the car lot.Sport car owner These are usually the younger or middle aged group of men that try and retain the new look of their cars. This group will require at least once to 2 times a week of a basic wa sh, also occasional will request a deluxe wash or wax and polish. sr. car owner These people have owned a car for several years or are unable to clean it themselves. Either style they require their cars to look in the best possible shape they can.Dealerships There are a few dealerships located within 10km from Premier Hand Car Wash therefore all(prenominal) so often they use a basic car wash service to detail their reapings before they are change or put on sale.Trends in the MarketTrends affecting business and Competitors/ Potential CompetitorsPremier Hand Car Wash in the past one to two years has had an increase of 40% in competitors ranging fromAutomatic carwashesHand washesHowever these two areas of cleaning have taken a large marrow squash of the consumers due to better pricing or certain discounts/additives on washes. The closest competitor is located at Orange Grove, were it has facilities to many take-away stores also handiness to Harvey Norman the other two are locate d further out on Hoxton park road and offer free coffee on every visit that you purchase a wash.Competitors PricesCompetitors NamePricingAutomatic Car Wash/ Do it yourselfAutomatic Which offers aBasic Wash (exterior just now) priced at $33Do it yourself Price at $1 dollar every 1minute for every machineOrgan Grove Hand Car WashBasic Wash $20,Deluxe Wash $33,wax Polishing $100Hoxton park Road Car Wash 1Basic Wash $23,Deluxe Wash $31,Waxing Polishing $115Hoxton park Road Car Wash 2Basic Wash $25,Deluxe Wash $32,Waxing Polishing $98 til now tho these competitors have taken a quit large sum of the customers, Premier Carwash still holds its name for the most quality wash in the topical anaesthetic area of exquisite business. The car wash is thinking of reducing prices up to 15% so that their prices, saving the consumers $5-$15 per wash*(includes only for deluxe wash/waxing and polish) this is so it pushes more customers into purchasing the more expensive product increase funds and at the same time recovering lost customer and eliminating potential threats due to low pricing.Advantages/Disadvantages of choosing Premier Hand Car Wash over competitorsAdvantage of Premier Hand Car WashDisadvantage of Premier Hand Car WashGreater Knowledge due to longer experienceHigher quality rateReputationLocation that has a get along of facilities to visit darn waitingInsured encase of damage to vehicleExcellent customer service skillsSafe sprays and cleaning productsHighly pricedNo discounted gradeNo free coffee or tokens to offerInsufficient roomMore company promotion needed to advise individuals due to being thermionic tube in a parking lot.Ethical and Cultural marketing objectivesSome appropriate marketing objectives are as followsGain 500 new customers with the counterbalance year of setting standardsClean at-least 30 cars minimum a dayExpand in the number of car parking spots reserved to the car wash by 10% within 2years timeLeave 95% of customers satisfied ever y dayMarketing strategies to happen upon ObjectivesThe main strategy to achieve marketing objectives is the need for a professional detailer and has at-least a certificate 4 in car detailing and if one hasnt been found training for an individual essential be paid for to do so. Reason for this is high end sports cars or luxury cars generate in and ask for a detailed wash no one on site apart from the owner can work on the car.Marketing MixFinancial effectsSales200620072008Full Wash$26,080$22,320$44,616Exterior Wash$15,654$23,650$41,574Interior Clean$13,160$9,009$11,712End User Detail$18,060$20,985$43,425BusinessFleet Washes$9,150$7,225$13,838CarDealership Details$35,580$33,150$77,040Total Sales$117,684$116,339$232,204The in a higher place diagram demonstrates the sales that Premier Hand Car Wash had over the years and indicates that the business had a good start with $117,684 which then down sided and earn $1,000 little than the year before it. Many things happen during this ye ar which impacted the companies decline stage which was mentioned in the previous statements, the matters that affect it was low advertizing, competitors grew by around 40% threw automatic carwashes and other competitive hand carwashes. Once the company put strategies in place and decreased prices and maintain quality and increased advertising it had shown in 2008 their money doubled in that year.Volume ChartVolume Chart for One Month of SuppliesThe above graph shows that most of the companys profits come from interior and exterior services. Most of the extras and other service that have been purchased dont get much profit but there for dont have to be purchased for the next louver to six months so in the long run sufficient amount of funding is produced from them.Product vivification cycleThe above diagram demonstrates is the product life cycle. During the Launch of the product there were certain needs that organisation like car washes desired from the high end high pressured va cuum cleaners. Once the product had entered the introduction and growth phase it started to progress highly and reaching its highest points during maturity and saturation phase. Once there was an updated version of this the product it had become clear it was invidious and this is where possibly certain percentage of customers might have left to competition due to upgraded technology.Alternative Distribution ChannelsThere is no need for alternate distribution businesss because it is a direct service. But if there was a need for selling of car sprays and cleaning utensils the advantages of using an alternative distribution channel would be, it can provide intensive market sales and bigger profit margins than the original one, frat rates are cheaper, quicker delivery process.Levels of Customer ServiceBy having certain customer promotional activities such as VIP card for regular customers, this is encourage them to stay with the company for longer periods, the card is only offered to regular customers which certain gifts are added (some gifts could involve free coffee, movie tickets, free car wash every 3rd visit) or discounted prices from each visit, while typical pricing is offered to day to day customers.Customer Service StandardsBy setting the following into an everyday work activity it proven to improve quality let alone customer satisfaction, the following is an example of some standards that can be put in placeA checklist can be created detailing and arranging the cars appearance before and after Premier Hand Car Wash as completed their serviceKPI measures for the minimum requirement of acceptable work. EG Floor and loafer cleaned spotless but stains that cant be taken off are left as they areAlso a suggestion box is a good idea to be left for customer to evaluate team functioningOnce these activities have been completed to a successful rate on base many more. Customers will start paying more for the service you put forward allowing the organisation to increase sales and gain more profit while the customer is left satisfied with a quality finish which benefits them.Promotional activitiesInternet forumssunshine TelegraphDue to the car wash not having one specific age group to target it makes it tough to computer programme what the customer is willing to see as an advertisement and also because they are a small business its roughly impossible to fund large amounts of money for television advertisements.This is why other forms of advertising must be arranged and they are as followsFlyersMail box drop offsDiscount tokensEvery 10th wash get one freePrizes -Chance to win your own home cleaning setImplement StrategiesRecruiting ProcessAdvertising Process to find employeesPremier Hand Car Wash The recruiting stage will be make by the owner this is due to the organisation being a small business and not having excess funding towards human resources to do advertising and inducting which might be a long process.The profession advertisi ng will be done within the centre signage will be posted up on a windowpane of the carwash building also on the entrance towards the staircase. If no worker has been found in between 2-3 days, then it will be posted on seek.com or carrerone.com website. The process Premier Hand Car Wash use saves a large amount of time due to so many people going past this signage and reading it and also saves the company plenty of money for not calling HR and paying them to recruit an individual.Experience and Educational needs for jobNo previous education or experience is needed, all you have to bring to the job is a dedicated attitude and is highly self motivate and have good English speaking skills and have good customer communication skills.Recommended TrainingWhen a new team member arrives to the carwash the owner introduces him to all the employees and asks the staff to teach him/her the skills that are needed. The training takes two days of learning the basics in each area of cleaning vehicl es. Also while in training your pay is deducted in half because you cant perform as well.Working hoursThe owner of this business will be calling the employees two to trey hours before their shift starts this is because he offers only casual jobs and wants to know also who is serious about the job and who isnt by doing this tactic. The employees will be called only on the days that they are available, the longer the employee stays within the organisation the more stable his/her job becomes and a timetable of working hours is created instead of calling when they are needed. implement PlanName of DutyActionWho is ResponsibleTime of Shift , Break and end shiftDateInterior CleaningVacuumingWipe down interior plasticsClean bad odourFredJacobStart Shift at 8am20/11/1030min Break at 12pmFinish work 5pmWash BayRinses carSoaping itUsing poisons to kill off stains and other markingsAnthonyJohnStart Shift at 830 am20/11/1020min Break at 1pmFinish work 5pmWiping downUsing cloth to wipe down c arTyre shineDouble checking everything is cleanWindow cleaningAlexMilosStart Shift at 8am20/11/1030min Break at 1130pmFinish work 5pmDriving cars and come across dead linesMaintain scheduleDrive cars in and out parking lotCommunicate with customersMoney handleJohnnyStart Shift at 7am20/11/1030min Break at 1230pmFinish work 6pmPromotional Activities over 1 yearAdvertisementCostingFlyers$800Website$14069Prizes$550Sunday Telegraph$2100Monitor and ImproveMonitor Marketing PerformanceThe monitoring of marketing performance will be done through these key performance indicatorsThe use of data bases to measure promotional methodsNumber of visits to internet forum/websiteIncreased parking space becoming fullNumber of calls about products done through advertisement by flyers, mail box drop offs and postersContingency plansThe way the car wash will work on its contingency plan is by asking the consumer at the end of the cleaning producer how they took notice of the company. From this Premie r Hand Car Wash has been given valuable information that they can record. This is because if they are posting adds on the internet and paying for the site to stay up and progress is not coming from that section they can spend less time and money on that section and more on flyers/mail box drop offs if that is where all their customers are finding out about their organisation.