Marketing in a Foreign Country Case Study Example | Topics and Well Written Essays - 750 words

Marketing in a Foreign Country - Case Study Example Therefore, in this case, the paper is going to consider the following products such as men’s neckties in Saudi Arabia, digital cameras in South Africa and men’s shoes in Russia. The aforementioned nations have varied cultures and traditions that may have adverse effects of marketing of products and acquisition of profits. It is also imperative to note that culture affects numerous facets of international trade in the context of rejection from consumers and lack of sales in the market. For example, in South Africa, they believe in the culture called ‘Ubuntu.’ Ubuntu means the art of loving one another through sharing and assistance (Clark, 2008). Therefore, for a business to prosper in a country especially in terms of promotion and advertising, it should factor the aspect of ‘Ubuntu.’ In other words the promotions should lean on the guiding ideals of ‘Ubuntu’ that will motivate consumers to buy the products. Additionally, another fa ctor that would require product change entails the culture of social mores. In South Africa, women are still considered inferior and hence the company that wishes to sell its digital cameras should employ more men than women to attract more customers. However, when it comes to men’s neckties in Saudi Arabia, it is a different case. ... On that aspect, sale of men’s ties should mostly be targeted at the foreigners who are exempted from the rigid dress code. Alternatively, these neckties should be accompanied by long trousers and shirts that make the wearer decent by covering the upper torso. This suggests in the context of packing size the men’s neckties should come with additional shirts and long trousers to compliment the decency. Furthermore, in terms of promotion and advertising in the media, Saudi Arabia has a limited freedom of the press and the expression of opinion in public. In other words, when the foreign company is making its advertisements, it should not arouse conflicts of traditional Islamic values. These include questioning the role of women in Saudi Arabia such as encouraging them to also buy men’s ties. When it comes to Russia and its sale of men’s shoes, there are varied cultures that would affect packaging size, promotion, and advertising. For instance, it is essential to observe that Russia has a rich culture that dates to many centuries with significant achievements. On that account, the dress code is much respected especially in the business context and hence its promotion consists of different things. Therefore, for a foreign company to succeed in Russia, it is crucial to observe shoes supposed to be highly polished at all times. Additionally, men are required to wear business suits that depict formality and conservatism (Nickles, 2008). This suggests that the packaging size of men’s shoes should also come with complimenting men’s suits. However, in terms of promotion, it should not so business. Russians dislike people who are so business and hence it should be made friendly and casual. Additionally, when conducting an advertisement